kinjo restaurant rebrand
I chose to rebrand Kinjo Sushi & Grill, a Japanese restaurant in Calgary, since the appearance of their existing brand is conflicting with the tone they want to express.
Kinjo is a family restaurant that serves good quality food. The memorable part of the brand though, is the funny and friendly owner. So, I created him as a mascot for the restaurant.
I redesigned the logo, website, packaging, signage, and a give-away promotional material.