The purpose of this project is to design an exhibition and translate exhibition concept into a visual system. And using principles of information design to move the viewer through the space.
The exhibition is about 'Oliviero Toscani', a well know photographer and one of the pioneers in the advertising industry. I wanted the viewer to understand the artist’s philosophy and experience his life and his works as an inspiration. He is the innovative force behind some of the world’s most successful magazines and brands. He is the creative mind who built United Colors of Benetton into one of the world’s most recognized labels.