bee maid rebrand
This project focuses on developing a new logo, new packaging, and marketing materials for a product. I chose to update Bee Maid Honey and freshen it up with simple lines and contemporary look.
The target audience is a young professional female, who is newly wed and is interested in learning how to cook. The packaging is transparent and let the honey does the work.
The marketing material, in this case, is a point of purchase sample honey with a QR code to bring the audience to the website. Then, they can explore and have fun with honey recipes. They will find that if they summit their own recipe, they will get a chance to win a honeymoon trip.